Our Vision
“To become a globally respected company that keeps building useful products which make our customers’ lives simpler, and to lead India with a franchise model people are proud to be part of.”
YEARS OF TRUST
Successful projects
Unsecured loan products
Loan amounts across products
Pay&Serve is a digital lending aggregator (DLA) and a brand of the PSISPL Group. Since 2018, we have connected banks, NBFCs and lending fintechs with customers and business partners through one paperless platform, for both B2B and B2C needs.
“To become a globally respected company that keeps building useful products which make our customers’ lives simpler, and to lead India with a franchise model people are proud to be part of.”
“To offer a unique digital lending platform that helps our partners and customers get accessible financial solutions, through honest services and partnerships that work for everyone. We are committed to supporting India’s economic growth with a wide range of financial products, and to making a real difference in the communities we serve.”
Pay&Serve provides an integrated range of digital financial products and services, with a strong focus on customer satisfaction. Our goal is to be India’s most trusted DLA platform, and our business model has made it easier for people to take loans across many categories.
Pay&Serve began with a simple idea: use digital tools to make lending easier, built on transparency and putting customers first.
Digital lending has grown fast. People and businesses now expect loans that are quick, convenient and easy to apply for, and that is what we build for.
In the B2B space, we give businesses and partners simple, tailored lending solutions they can offer to their own customers.
Our platforms give customers and partners a secure, easy-to-use space to work in, so every step of a loan is quick and clear.
We protect every transaction and interaction on our platform with strong security practices, so the lending process stays safe and reliable.
The interface is simple and clear, designed so that anyone can find what they need without help.
We offer secured and unsecured digital lending solutions through our partner banks, NBFCs and lending fintech firms, for the people who work with us under our B2B business model.
#Ab Loan Lena Hua Aur Bhi Aasaan!
A digital lending platform for both B2B and B2C use. Through our connected banks, NBFCs and digital lending partners, it offers a wide range of loan options.
#Ab Finance Hua Aur Bhi Aasaan!
A product finance hub for both B2B and B2C use, with a wide range of product finance options from our partner NBFCs and lending fintech firms.
Unsecured lending



Successful Projects
A recognized fintech brand
Operating since
Team members
Happy customers
Rs.15,000/-
(+ 18% GST)
Choose PlanRs.30,000
(+ 18% GST)
Choose PlanRs.2,50,000/-
(Inclusive of all taxes)
Choose PlanIt is our online platform where businesses and customers can apply for loans quickly, with minimal paperwork. We connect you with our partner banks, NBFCs and lending fintechs so you can find a loan that fits your needs.
The platform offers a range of loan products for different needs, with simple applications and competitive rates. Partners can also earn by helping customers apply for loans through the platform.
You can apply for the Insta Digital Personal Loan, the Salaried Personal Loan and the MSME Business Loan. Loan amounts, tenure and required documents for each one are listed in the loan cards above.
Protecting your information is a priority. We use encryption and other security measures, and we follow regulatory standards, to keep your data and transactions safe.
A simple interface, quick approval processes and personal customer support. We use technology to make it easier for businesses and customers to get the funding they need.
For any upcoming online session, registration details are shared on our website and social media pages. For the latest schedule, please contact our support team.
Subscribe to our newsletter or follow us on social media for product launches, industry insights and special offers.
Call our support team on +91 022 6971 0489 or email loans@payandserve.com. We will get back to you as soon as we can.
Visit payandserve.com for details on our lending solutions, customer testimonials and success stories.
Testimonials
Hear what our LDP partners have to say.
“Partnering with PayandServe has been a game-changer for my business. Their digital lending platform is seamless, and the income potential is incredible. I’ve seen my daily earnings double, and the entire process is transparent and efficient. I feel more empowered to serve my customers with faster loan approvals and better services!”
“PayandServe’s lending platform has made it so easy for me to get the loan I needed to expand my business. The process was quick, and the terms were clear and fair. I couldn’t believe how fast the funds were approved, and I’m so grateful for their support!”
“The PayandServe team has created something truly unique in the digital lending space. As an LDP Partner, I’ve been able to grow my income exponentially, thanks to their streamlined process and support. They’ve provided me with the tools and guidance to succeed in this competitive market, and I couldn’t be happier with our partnership!”
“I had struggled to secure a loan from traditional banks, but PayandServe’s digital platform made it simple and stress-free. Their team guided me through the entire process, and I managed to get the capital I needed to kickstart my new project. PayandServe truly cares about helping businesses grow.”
“Working with PayandServe has exceeded my expectations. Their platform allows me to offer my clients fast and reliable loan options, and the daily earnings are remarkable. This partnership has opened up new opportunities for growth in my business, and I’m proud to be linked with such an innovative company.”
“PayandServe has transformed the way I think about loans. Their platform is intuitive and hassle-free, and I got my loan approval within hours. It’s allowed me to buy new inventory and increase my store’s revenue. I would recommend PayandServe to any small business owner looking for fast and reliable funding.”
Khagaul - Anisabad Rd near food plaza 4th floor, Patna, Bihar 800002
Open in Google Maps2nd floor Udyami Bhawan, NH-30, Cantt Road, Garikhana, Khagaul, Danapur, Patna, Bihar 801105
Open in Google Maps,9th floor Biscomaun Bhawan, Near Centre, West Gandhi Maidan Marg, Raja Ji Salai, Lodipur, Patna, Bihar 800001
Open in Google MapsThe people behind Pay&Serve.
National Business Head
Zonal Business Head
Management Head
Pay&Serve Partner in 11th Bihar Entrepreneurship Summit 2024
Pay&Serve at the Bihar Entrepreneurship Summit 2024
Pay&Serve achievement and recognition
Pay&Serve achievement and recognition
Pay&Serve achievement and recognition
Pay&Serve achievement and recognition
Pay&Serve achievement and recognition
Pay&Serve achievement and recognition
Pay&Serve achievement and recognition
Pay&Serve achievement and recognition
Pay&Serve achievement and recognition
GFF event 2026